Picked up but never fully read a book called "The Long Tail" by a guy called Chris Anderson several months back... now I'm realizing from experience how relevant some of the snippets I read in that book were... and I guess I'm going to apply some of that to how I promote Bubble Drop too...
So, ok... what exactly is the long tail ? and how does it apply here ?
The phrase "long tail" as used here, refers to the trailing end or tail of the demand curve (see figure below- picked from Chris Andersen's site).
And as Chris Andersen explains at his site on http://www.thelongtail.com/about.html:
"The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare."
How does it apply here to mobile software marketting ???
Well.... that's the billion dollar question....
watch this space, coz the question's going to get answered here in the coming days!!!
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